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The Honey Deuce Index: Sales Spike 23% Year-Over-Year

How a $23 tennis cocktail built a $12.8 million annual revenue stream.

By K2 Research TeamFeb 25, 2026PDF · 8 pages

How a $23 tennis cocktail built a $12.8 million annual revenue stream.

What’s inside

  1. Executive summary
  2. Origin story: born from a melon scoop
  3. Volume trajectory: more than doubled in seven years
  4. The Honey Deuce price index: premium pricing power
  5. Revenue in context: $12.8M within a $560M ecosystem
  6. Grey Goose partnership: 19 years, 360° activation
  7. The signature cocktail playbook: lessons for operators and investors
  8. Risks and considerations
  9. Conviction scorecard